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I tackle demanding challenges through strategic design.
I help bring exceptional concepts to life, encompassing the creation of a project's brand identity, the design of comprehensive style guides, the strategic definition of product direction, and the development of prototypes ranging from low to high fidelity. Additionally, I excel in establishing robust design systems that ensure consistency and coherence across projects.
I am passionate about continuous learning, striving to deliver compelling designs that captivate users and foster business success. Presently, I am involved in enhancing the user interface and graphic design at PowerShop, enabling creators and merchant connect and monetize by selling both physical & digital goods.
Work
PowerShop Mobile / Web, 2024
Shipped the MVP Web App which helped user acquisition & product-market-fit. Currently Shipped out
out marketplace on the App Store and Play Store. Mobile Case Study coming soon.
WithMe Brand Identity, 2023
Designed the brand Identity and style guide for a creator monetization platform
PowerShop Fundraising Deck 2023
Designed a storytelling deck to vision out PowerShop - $350K raised from Antler VC
Withme Mobile App, 2023
Shipped the WithMe Mobile App, currently in beta and actively engaging with 2.5K creators for ongoing usability testing.
Beaucoup Landing Page / Waitlist Page 2022
Shipped a rebranded page helping boost the waitlist by 2K individuals, aiding $1M pledges in transactions to Africa
Beaucoup Mobile App, 2022
Designed the seamless money transfer experience for Africans and implemented cohesive instructional design systems for the platform.
IBM Global Manager Platform Web 2021
Collaborated in user research, designing & A/B the IBM's community platform
BeSocial Mobile App 2021
Shipped the MVP Mobile App for product market fit which helped 4x their user growth within a week helping acquire 1200 download
LinkedIn Mobile App 2021
User researched and redesigned the linkedIn Mobile App to connect college student in their school and worldwide
Hertz Mobile App 2021
Redesigned the Hertz Mobile App talking 15 Mid Career professions to help them pick the right vehicle for travels during work
SJSU Service Management Platform 2021
Shipped the SJSU Management Platform, empowering 30K students to efficiently report and address maintenance issues for an enhanced campus experience
The Fort & Castle Social Content 2020
Collaborated on the design and implementation of captivating social content for Fort & Castle in Ghana, expanding its audience reach and appeal as a premier tourist attraction.
The Fort & Castle Journey Map 2020
Discover the history of this Ghanaian castle through a concise journey map, unveiling significant events within its walls.
The Fort & Castle Brochure 2020
Shipped Brochures which was used by tourists when they come around for tours
The Fort & Castle Promo Video 2020
Edited and curated elements to produce a compelling Promo Video, strategically tailored for impactful presentations on social media platforms and at the tourist site.
SJSU-THE BLOC Brand Identity 2020
Successfully executed the rebranding initiative, transitioning the AFAM Center to THE BLOC at SJSU, catering specifically to the needs of Black students on campus.
BHM Campaign / Promo Assets 2019
Took the lead in conceptualizing, collaborating, designing the assets and branding for the annual Black History Month organized by the BLOC at SJSU.
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